Understand Popular News Media Goals

Understand Popular News Media Goals
The goal of popular "news" media is not to educate the viewership. Print or Broadcasting.
The goal of popular "news" media is to make a paycheck by selling advertising.
Advertising revenues create paychecks.
Bigger advertising revenues = bigger paychecks for investors, private or publicly traded.
Bigger advertising revenues are generated through two different factors: (1) Pandering to a larger audience of (2) fools whom will part with their paychecks.


Sniggering & Laughter
Biased deceit should be delivered with sincerity & earnestness.
Upon delivery of biased deceit, sniggering & laughing should be conducted behind closed doors.
In any given population there are masses that just don't care and there are the vocal minority.
Often, there are several opposing vocal minorities.
Interested Party A employs attorneys & lobbyists to pursue their Agenda A.
Interested Party B employs attorneys & lobbyists to pursue their Agenda B.
Whom is right? Whom is wrong?
Uninterested Party C sits around, does nothing, plays armchair activist to pursue their Agenda C of being unproductive as possible while still being able to pay the cable & electricity bill.

Party A wants better education for their kids that they cannot afford.
Party A will argue the State Government & residents benefit from the higher revenues from higher paying jobs a more competitive workforce entices to move to the State.
Party A sniggers & laughs behind closed doors after they earnestly ask for more taxes, Agenda A.
Party B responds with purple outrage!! at this preposterous proposal, as the State is heavily populated by fixed income retirees content with their standard of living.
Party B sniggers & laughs behind closed doors after they earnestly rebuke a request for more taxes, Agenda B.
Party A drops their collective jaw. 'Think of the children!" they plead.
Party A sniggers & laughs behind closed doors after they earnestly continue to ask for more taxes.
Party B responds with "Food, medication or taxes. Grandma can't afford all three. What do you want Granny to give up? Food?! Medication?!"
Party B sniggers & laughs behind closed doors after they earnestly again rebuke a request for more taxes.
This garbage can go on indefinitely.
Education. Health care. National security. Social Security. Energy policy. Whatever. Anything with a dollar value attached is fair game.
The news media loves!! this conflict.
They can print/publish/broadcast/discuss/debate this tripe all the way to the bank because Party C sucks up news as if it were thoughtful, useful and or actionable.
Party C is a consumer of Platform C.
What the public sees and what goes on behind closed doors are not the same thing.

Platform C generates the most revenue for its public or private investors when the editor or producer places the most emotional conflict in front of Party C.
Party C can't get enough unproductive stimulation. It's a drug. And a wise editor/producer knows to sell the most advertising dollars that the real audience is not the readership or viewership, but rather it is the advertisers.
The more advertising dollars a producer can sell the wealthier the editor/producer and platform become, so there is great incentive to adjust the readership/viewership to accommodate the greatest audience possible of fools.
Readership/viewership is adjusted by the publisher or broadcaster's programming choices.

Put yourself in the editor/producers shoes.
Ask 'What is the editor/producer thinking?"
"This is educational & informative." or "This salacious tripe will gobbled by dogs & pigs."?

This is why you read or see "guests" that fight & act ridiculous.
The editor/producer can pick & chose amongst a dozen alternatives.
The most ridiculous are most often chosen.


The truth... you have to figure out on your own, and it ain't in the popular news media.

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